More New Buyers Use Digital Offers: Study

NEW YORK — In a study of digital print-at-home coupons, Knowledge Networks here found 46% of redeemers were prior non-buyers of the product, compared with 34% for traditional print FSI coupons.

NEW YORK — In a study of digital print-at-home coupons, Knowledge Networks here found 46% of redeemers were prior non-buyers of the product, compared with 34% for traditional print FSI coupons.

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TAGS: Marketing