NEW YORK — More than nine in ten U.S. consumers (93%) have recently read or heard reports of food safety issues and recalls, and almost one fourth of Americans said the recalls will change their long term food buying behavior, according to a study from Burson-Marsteller and Penn Schoen & Berland Associates.
The study also found that while two-thirds of Americans believe the instances of food contamination have increased in the past five years, 87% continue to somewhat or strongly agree that the United States has one of the strongest food safety systems in the world.
“This study clearly shows a growing awareness among the American public about issues related to food safety and the need for food manufacturers and producers to be prepared to address them quickly and openly,” said Bill Zucker, managing director and food issues expert at Burson-Marsteller, in a statement.
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