Most Consumers Prefer Option to Buy in Bulk

Nearly half (47%) of consumers polled for a Nielsen study would prefer CPG manufacturers manage rising costs by offering economy-sized packaging with lower unit prices.

SCHAUMBURG, Ill. — Nearly half (47%) of consumers polled for a Nielsen study would prefer CPG manufacturers manage rising costs by offering economy-sized packaging with lower unit prices.

Close to one in five (17%) would rather suppliers introduce new, smaller package sizes at lower prices and 9% suggested suppliers downsize or modestly reduce the package size of products, while keeping prices the same. Other options include raising the price of existing items proportionally (8

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