MPA Meeting Told Magazine Shoppers Can Be Best Customers

Women who buy magazines have the potential to be retailers' best customers in tough economic times, according to a study presented here yesterday at the 2008 Retail Conference of the Magazine Publishers of America, New York.

TAMPA, Fla. — Women who buy magazines have the potential to be retailers' best customers in tough economic times, according to a study presented here yesterday at the 2008 Retail Conference of the Magazine Publishers of America, New York. Wendy Liebmann, founder and chief executive officer, WSL Strategic Retail, New York, told the meeting that people who buy magazines are less price sensitive, and enjoy browsing more than the average shopper. They also value their time and are more willing to

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