NAD Deems General Mills Actions Appropriate

The National Advertising Division of the Council of Better Business Bureaus has determined that General Mills took appropriate action when it discontinued advertising claims that were challenged by Campbell Soup Co. as being misleading.

NEW YORK — The National Advertising Division of the Council of Better Business Bureaus has determined that General Mills took appropriate action when it discontinued advertising claims that were challenged by Campbell Soup Co. as being misleading. The claims at issue included: “The Better Choice. Better Taste. Better For You. Better For The Environment”; “Progresso Soup stands for superior quality and is the better choice for consumers who insist on great taste AND health”; “Superior quality

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