Natural Product Introductions on the Rise

In 2008, food and drink claims classified as natural — including all-natural, no additives/preservatives, organic and wholegrain — were the most frequently featured on new products, according to the Mintel Global New Products Database.

CHICAGO — In 2008, food and drink claims classified as natural — including all-natural, no additives/preservatives, organic and wholegrain — were the most frequently featured on new products, according to the Mintel Global New Products Database.

Globally, natural claims appeared on nearly one in four (23%) food and drink launches in 2008, a 9% increase from 2007. In the U.S., one-third of new launches highlighted these attributes, up 16% from 2007.

"Although convenience

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