Natural Product Introductions on the Rise

In 2008, food and drink claims classified as natural — including all-natural, no additives/preservatives, organic and wholegrain — were the most frequently featured on new products, according to the Mintel Global New Products Database.

CHICAGO — In 2008, food and drink claims classified as natural — including all-natural, no additives/preservatives, organic and wholegrain — were the most frequently featured on new products, according to the Mintel Global New Products Database.

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