Needs of Senior Consumers Often Overlooked

Despite possessing more than 75% of the nation's wealth, the needs and preferences of the country's 78 million Baby Boomers, and other members of the senior market, are often overlooked, Paul Murray, creative director for the Varsity marketing consultancy told attendees at the Food Marketing Institute show here yesterday.

LAS VEGAS — Despite possessing more than 75% of the nation's wealth, the needs and preferences of the country's 78 million Baby Boomers, and other members of the senior market, are often overlooked, Paul Murray, creative director for the Varsity marketing consultancy told attendees at the FMI Show here yesterday. Through focus groups, a nationwide study and polls of manufacturers, Varsity is working to create a predictive model based on the emotional mindset and physiological needs of consume

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