New Ad Campaign Highlights Penn Traffic Strategies

A new branding and advertising campaign is providing Penn Traffic encouragement as it begins a turnaround, Gregory Young, chief executive officer, said at the retailer’s annual meeting yesterday.

SYRACUSE, N.Y. — A new branding and advertising campaign is providing Penn Traffic encouragement as it begins a turnaround, Gregory Young, chief executive officer, said at the retailer’s annual meeting here yesterday. It was the first annual meeting in six years for Penn Traffic, which is untangling itself from years of bankruptcy and regulatory woes that precluded such meetings, Young said. The “Big Smiles, Fresh Food, Low Prices” advertising and branding campaign, launched at Penn Traffic’s

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