New GMDC Research Details Pharmacy Potential

Stores with pharmacies have a total $4.8 billion opportunity among shoppers who fill a prescription but leave without purchasing anything else, according to new research commissioned by the Global Market Development Center.

COLORADO SPRINGS — Stores with pharmacies have a total $4.8 billion opportunity among shoppers who fill a prescription but leave without purchasing anything else, according to new research commissioned by the Global Market Development Center, here. The study, “Helping Consumers Make Healthy Choices Through a Fully Connected Store,” will be released to GMDC’s membership this month, SN has learned. It was sponsored by Catalina Marketing, St. Petersburg, Fla., and conducted by market research fi

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TAGS: Marketing