PLEASANTON, Calif. — Safeway is giving shoppers a financial incentive to eat healthier. As part of its "Living Well. Feeling Great.” initiative, shoppers who spend $30 on participating products through April 29 will get a $10 coupon off their next order. More than 1,000 products are participating, including Cheerios, Diet Pepsi, M&M’s 100-calorie packs and Safeway’s O Organics. The promotion kicked off April 2.
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