New Mobile Coupon Service Launched

NORWALK, Conn. — Mobile shopper marketing firm ShopText has partnered with AOL Shortcuts to create a mobile-to-loyalty card coupon network that links traditional media advertising to digital coupons.

Shoppers can “clip” coupons from leading brands with a text message when they see a code in national television, print, on pack, online and mobile advertisements. The coupons they chose are instantly loaded onto participating loyalty cards and redeemed when shoppers swipe their loy

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TAGS: Marketing