New Nielsen Service Put on Hold

After years of tests and pilots, the launch of Nielsen Co.’s In-Store national syndicated data service and Pioneering Research for an In-Store Metric (PRISM) initiative has been put on hold indefinitely due to the nation’s financial climate.

SCHAUMBURG, Ill. — After years of tests and pilots, the launch of Nielsen Co.’s In-Store national syndicated data service and Pioneering Research for an In-Store Metric (PRISM) initiative has been put on hold indefinitely due to the nation’s financial climate.

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