New Nielsen Service Put on Hold

After years of tests and pilots, the launch of Nielsen Co.’s In-Store national syndicated data service and Pioneering Research for an In-Store Metric (PRISM) initiative has been put on hold indefinitely due to the nation’s financial climate.

SCHAUMBURG, Ill. — After years of tests and pilots, the launch of Nielsen Co.’s In-Store national syndicated data service and Pioneering Research for an In-Store Metric (PRISM) initiative has been put on hold indefinitely due to the nation’s financial climate.

Developed in partnership with an industry consortium of retailers, manufacturers, agencies and The In-Store Marketing Institute, Nielsen In-Store is designed to provide a common industry metric to measure consumer reach i

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