Nielsen: Alcohol Consumers Still Cautious

Consumers remain somewhat cautious about money spent on alcoholic beverages, with nearly half (47%) going to bars or clubs less often than they did before the economic downturn, according to research presented at The Nielsen Co.'s Consumer 360 Conference.

LAS VEGAS — Consumers remain somewhat cautious about money spent on alcoholic beverages, with nearly half (47%) going to bars or clubs less often than they did before the economic downturn, according to research presented at The Nielsen Co.'s Consumer 360 Conference here.

It found that when it comes time to indulge, most are unwilling to cut costs by trading down from their favorite brand. More than three-quarters of respondents said they've not changed their purchase of beer (

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