Nielsen: Cash-Strapped Shoppers Turn to Supercenters

U.S. consumers are battling rising gas prices and other economic pressures by combining errands and making fewer shopping trips, according to new Nielsen Co. research.

SCHAUMBURG, Ill. — U.S. consumers are battling rising gas prices and other economic pressures by combining errands and making fewer shopping trips, according to new Nielsen Co. research. While shopping frequency across most retail channels is flat or on a decline, it found that trips to supercenters, which allow shoppers to combine shopping trips, continue to grow. “Value and convenience are more important than ever as rising gas prices impact where and how often consumers shop,” said Todd Ha

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