Nielsen: GMO-Free Is Fastest-Growing Corporate-Brand Claim

Store brands comprise almost 40% of items making health and wellness claims related to preservative; one in four organic product sales; and nearly one in five items making natural and fat claims in food, drug and mass channels, according to the Nielsen Co.

SCHAUMBURG, Ill. — Store brands comprise almost 40% of items making health and wellness claims related to preservative; one in four organic product sales; and nearly one in five items making natural and fat claims in food, drug and mass channels, according to the Nielsen Co.

It found that GMO-free claims are the fastest growing among store brands. Sales of these items increased 67% in 2009 to $60.2 million, followed in popularity by gluten free (62%), absence of specific fat (5

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