Nielsen: Many Willing to Sacrifice Packaging for Environment

The majority of Americans would give up all forms of packaging provided for convenience purposes if it would benefit the environment, according to new research from The Nielsen Co.

SCHAUMBURG, Ill. — The majority of Americans would give up all forms of packaging provided for convenience purposes if it would benefit the environment, according to new research from The Nielsen Co. here. More than half of those surveyed (53%) said they’d give up packaging designed for easy transport, 55% would do without packaging that can be used for cooking or doubling as a re-sealable container and 58% would sacrifice packaging designed for easy stacking/storing at home. U.S. consumers’

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