Nielsen: Marketers Need to Appeal to Shifting Demographics in Future

The Nielsen Co. projects that the top growth categories in 2020 will be driven by older, multicultural and low-income consumers, with ethnic health and beauty products, medications and remedies, health aids, vitamins and cooking essentials like flour, shortening, sugar, yeast and eggs benefiting.

SCHAUMBURG, Ill. — The Nielsen Co. projects that the top growth categories in 2020 will be driven by older, multicultural and low-income consumers, with ethnic health and beauty products, medications and remedies, health aids, vitamins and cooking essentials like flour, shortening, sugar, yeast and eggs benefiting.

Meanwhile, categories like toys and sporting goods, breakfast foods, baby care and pet products are expected to decline.

“It will be absolutely critical for

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