Nielsen: Private-Label Organic Growth May Be Slowing

Sales of private-label organic foods and beverages are still growing, but the explosive growth of years past may be leveling off, according to new data from the Nielsen Co.

SCHAUMBURG, Ill. — Sales of private-label organic foods and beverages are still growing, but the explosive growth of years past may be leveling off, according to new data from the Nielsen Co. While it’s premature to say organic is at its peak, the days of private label’s 25% growth may be on the wane, Tom Pirovano, Nielsen’s director of industry insights, said Friday in a conference call hosted by Citi Investment Research. “I predict that in 2009, organic growth will be under 10%,” he said.

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