Nielsen: Supermarket Shoppers Reaching for Celebrity Wine

Supermarket sales of alcoholic beverages that are branded with the name of a celebrity or directly associated with a famous person are gaining momentum, according to the Nielsen Co.

SCHAUMBURG, Ill. — Supermarket sales of alcoholic beverages that are branded with the name of a celebrity or directly associated with a famous person are gaining momentum, according to the Nielsen Co. Celebrity wine sales climbed nearly 19% in grocery stores compared to last year. They represent 0.9% of total wine sales. Celebrity spirits are experiencing the same growth rate (19%) in grocery stores. “While some celebrities have had a long-standing personal affinity for these product categori

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