PRINCETON JUNCTION, N.J. — A new consumer survey commissioned by the Smart Card Alliance here showed 9% of the U.S. population now has a contactless credit or debit card, which is held near a reader to register a payment. The survey showed 92% of contactless users thought it was “both fast and easy,” said the alliance in a statement. On the whole, surveyed users had positive experiences at merchants, reporting that 85% of cashiers knew how to accept contactless, and 84% saw contactless acceptance marks at the point of sale. Contactless users are also paying with their contactless cards or fobs frequently, with over 22% using contactless payment more than six times per month. One challenge highlighted by the study was that more communication is needed to reach more consumers; even in high penetration ZIP codes nearly half of all consumers are unfamiliar with contactless payment.
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