No Easy Sell Seen for Back-to-School Merchandise

NEW YORK — Several top executives participating in Reuters Consumer and Retail Summit here last week said they expect the upcoming back-to-school selling season to remain tough.

NEW YORK — Several top executives participating in Reuters Consumer and Retail Summit here last week said they expect the upcoming back-to-school selling season to remain tough.

Their enthusiasm for what is considered the second-biggest sales period of the year is dampened by a sluggish economic rebound; consumers' reluctance to open their purses; and continued shopper demand for deep discounts, Reuters said in a news report.

Ted Woehrle, chief marketing officer of Newe

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