Noddle, Rosenfeld Make Most of Tough Economic Times

Members of the food industry highlighted the silver lining of dark economic clouds yesterday during a roundtable discussion at the 53rd CIES World Business Summit.

NEW YORK — Members of the food industry highlighted the silver lining of dark economic clouds here yesterday during a roundtable discussion at the 53rd CIES World Business Summit.

The difficult economy has provided an opportunity for Supervalu to cut some fat from its marketing budgets, said Jeff Noddle, executive chairman of the board at Supervalu.

"We've evaluated all of the promotions and marketing things we do and we've asked ourselves, 'Are they really value-added?

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