Nonfood Coupon Redemption Up: Inmar

Consumers are redeeming more non-food coupons and offers presented in-store and at the shelf, finds a new report from Inmar.

WINSTON-SALEM, N.C. — Consumers are redeeming more non-food coupons and offers presented in-store and at the shelf, finds a new report from Inmar.

After a year of no growth, coupon redemption was up 4% in the second quarter compared with the same period in 2010, driven by a surge in non-food coupon redemption. Representing 35% of redemption activity, the segment rose 3% while food coupon redemption remained flat.

The research also indicates that consumers aren't hunting

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