NPD: 24% of Foods Consumed at Home Are Corporate Brands

CHICAGO — Last year 24% of all food and beverages served in U.S. homes were private label, up from 18% in 1999, according to a new NPD report. “Private Label Perceptions Usage Patterns & Intentions” also found that nearly all households (97%)

CHICAGO — Last year 24% of all food and beverages served in U.S. homes were private label, up from 18% in 1999, according to a new NPD Group report.

“Private Label Perceptions Usage Patterns & Intentions” also found that nearly all households (97%) consume private-label foods on a regular basis, most respondents feel that store brands are often equal to or better than name brands, and consumers of private labels span all income levels and demographic profiles.

“Ther

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