NRF Launches Mobile Retail Initiative

WASHINGTON — The National Retail Federation here has launched a Mobile Retail Initiative to offer best practices and learning opportunities for retailers pursuing mobile-phone based commerce.

WASHINGTON — The National Retail Federation here has launched a Mobile Retail Initiative to offer best practices and learning opportunities for retailers pursuing mobile-phone based commerce.

This retailer-led initiative will help the industry leverage existing and emerging mobile technologies to enhance the shopping experience and improve internal business processes.

“Mobile has great promise for bringing major, positive changes to the shopping experience, payments, ma

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