NRF Survey: Holiday Shoppers on the Lookout for Price

Price will be the biggest factor in buying decisions this holiday season, and consumers indicated they will spend about the same amount for candy and food for the holidays as they did last year, according to a survey released Friday by the National Retail Federation.

WASHINGTON — Price will be the biggest factor in buying decisions this holiday season, and consumers indicated they will spend about the same amount for candy and food for the holidays as they did last year, according to a survey released Friday by the National Retail Federation here. Consumers are expected to spend $95.04 per person on candy and food this year, compared with $94.69 last year.

According to Tracy Mullin, NRF president and chief executive officer, “No one is canceling C

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