NRF Survey: Hot Weather Spurs Early Jump on BTS

WASHINGTON — Unusually hot summer weather throughout the country drove consumers into stores that triggered an earlier start to back-to-school than last year, according to the latest Back-to-School/College Consumer Intentions and Actions survey, conducted by Bigresearch, Aug. 3-10, for the National Retail Federation.

WASHINGTON — Unusually hot summer weather throughout the country drove consumers into stores that triggered an earlier start to back-to-school than last year, according to the latest Back-to-School/College Consumer Intentions and Actions survey, conducted by Bigresearch, Aug. 3-10, for the National Retail Federation.

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