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Nutrition iQ Comes to Cub Foods

Nutrition iQ — Supervalu’s color-coded shelf-tag program that helps consumers identify healthier food choices — has been extended to 73 Cub Foods stores in Minnesota, Iowa, Wisconsin and Illinois, the retailer here said.

MINNEAPOLIS — Nutrition iQ — Supervalu’s color-coded shelf-tag program that helps consumers identify healthier food choices — has been extended to 73 Cub Foods stores in Minnesota, Iowa, Wisconsin and Illinois, the retailer here said.

Supervalu in January debuted Nutrition iQ at more than 500 Albertsons stores in the Western U.S. The company said preliminary results suggests the program steers shoppers toward “better-for-you” foods.

Supervalu expects to extend the program to its other divisions this year.

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