NuVal Medical Team Impresses Hy-Vee

Hy-Vee, which is rolling out NuVal to all stores, chose the nutritional scoring system over other food rating programs because of its independence and influential medical panel, SN has learned.

WEST DES MOINES, Iowa — Hy-Vee, which is rolling out NuVal to all stores, chose the nutritional scoring system over other food rating programs because of its independence and influential medical panel, SN has learned.

“We liked it because it’s completely independent,” chain spokeswoman Christine Friesleben told SN. “There are no ties to any manufacturer or retailer.”

NuVal assigns a score from one to 100, based on a product's nutritional value (the higher,

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