One-Third of Loyalty Dollars Unused: Study

CINCINNATI — About a third of the $48 billion worth of loyalty rewards points and miles Americans accumulate each year go unused, according to a report from loyalty-marketing firm Colloquy, based here.

CINCINNATI — About a third of the $48 billion worth of loyalty rewards points and miles Americans accumulate each year go unused, according to a report from loyalty-marketing firm Colloquy, based here.

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