Online Cooking Videos Gain Momentum

An increasing number of retailers are using online cooking videos to draw shoppers to their stores.

WEST DES MOINES, Iowa — An increasing number of retailers are using online cooking videos to draw shoppers to their stores. Hy-Vee here has teamed with renowned chef Gary Puetz for online cooking advice and recipes. “Watch the instructional video, print the recipe and add the ingredients to your shopping list,” Hy-Vee says on its website. This week’s recipes include risotto Milanese and Thai chicken and shrimp stir-fry. Abingdon, Va.-based Food City has put recipes like spaghetti squash alfre

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TAGS: Marketing