Online Game Boosts BTS Sales: Meijer

Meijer here said ecommerce sales on back-to-school items are equivalent to sales during the holidays, though the company did not release specific sales numbers, according to reports published by Internet Retailer.

GRAND RAPIDS, Mich. — Meijer here said ecommerce sales on back-to-school items are equivalent to sales during the holidays, though the company did not release specific sales numbers, according to reports published by Internet Retailer.

Meijer said it attributed the increases to an interactive game on its website, called Back-to-School Scramble, which it credit

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TAGS: Marketing