Online Retailers Embracing Mobile Initiatives: Study

WASHINGTON — Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile marketing initiatives, according to a new Forrester Research study produced in partnership with Shop.org, the National Retail Federation’s digital division.

WASHINGTON — Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile marketing initiatives, according to a new Forrester Research study produced in partnership with Shop.org, the National Retail Federation’s digital division.

Nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy, the study found. One in five respondents reports having a fully implemented mobile strategy in plac

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