Open Nature Hits Open Road

Safeway has hit the road to promote its private-label Open Nature brand of all-natural products.

PLEASANTON, Calif. — Safeway has hit the road to promote its private-label Open Nature brand of all-natural products.

A custom recreational vehicle is traveling the U.S. to sample Open Nature natural granola, peanut butter and other products. Recent stops include San Francisco, Idaho and Yellowstone National Park.

"From Mount Rushmore to the nation's capital, my family and I have had a gr

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