PCC Natural Markets Installs Electronic Signs in Deli Case

PCC Natural Markets, Seattle, which operates nine natural foods stores, has begun installing electronic point-of-purchase (epop) signs in lieu of paper signs in the deli case.

ISSAQUAH, Wash. — PCC Natural Markets, Seattle, which operates nine natural foods stores, has begun installing electronic point-of-purchase (epop) signs in lieu of paper signs in a deli case at a store here.

More than 100 epop signs, showing product name, price, description and ingredients, will be installed in the case alongside of products over the next week, said PCC spokeswoman Diana Crane, adding that one sign will monitor the case's temperature.

The signs, measuri

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