Peapod’s New Customer Counts Up 20% in 2009

Despite the economic downturn, Peapod by Stop & Shop, a division of Ahold USA, has seen the number of new customers who have signed up for the online grocery shopping service grow by about 20% so far this year compared with the same period last year, with the number of existing customers remaining steady, Peg Merzbacher, Peapod’s director of marketing, told SN.

BRAINTREE, Mass. — Despite the economic downturn, Peapod by Stop & Shop, a division of Ahold USA here, has seen the number of new customers who have signed up for the online grocery shopping service grow by about 20% so far this year compared with the same period last year, with the number of existing customers remaining steady, Peg Merzbacher, Peapod’s director of marketing, told SN.

One reason for the jump is that since the start of the year, Peapod has waived its

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