Peers, Advocacy Groups Source of Recall Info

NEW YORK — Though shoppers hold manufacturers (73%) and government entities (69%) primarily responsible for communicating details of a recall, the numbers turning to peers (27% vs. 19% last year) and advocacy groups (35% vs. 23% last year) are gaining momentum, according to Deloitte's 2011 Consumer Food and Product Insight survey.

NEW YORK — Though shoppers hold manufacturers (73%) and government entities (69%) primarily responsible for communicating details of a recall, the numbers turning to peers (27% vs. 19% last year) and advocacy groups (35% vs. 23% last year) are gaining momentum, according to Deloitte's 2011 Consumer Food and Product Insight survey.

It found that 68% of consumers are not familiar with the Food Safety Modernization Act and 73% are more concerned now than they were five years ago a

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TAGS: Food Safety