P&G Opens 'Pop-up' Store in NYC

NEW YORK — Procter & Gamble opened a temporary store here Friday to give a promotional boost to 18 of its new products. The goal of the 10-day “pop-up experience," part of the company’s new “Have You Tried This Yet?” campaign, is to keep consumers engaged in new products. All items have been on the market for the last year to 18 months.

NEW YORK — Procter & Gamble opened a temporary store here Friday to give a promotional boost to 18 of its new products.

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