PLMA: Shoppers Forgo National Brands for Private Labels

NEW YORK — Two-thirds of the 63% of shoppers who’ve changed their food buying habits as a result of economic conditions are purchasing private labels in categories where they used to only buy national brands, according to a Private Label Manufacturers Association poll conducted by GfK Custom Research North America.

NEW YORK — Two-thirds of the 63% of shoppers who've changed their food buying habits as a result of economic conditions are purchasing private labels in categories where they used to only buy national brands, according to a Private Label Manufacturers Association poll conducted by GfK Custom Research North America.

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