PLMA: Store Brands Reached Record Highs in 2009

NEW YORK — Private labels reached an all-time unit share high of 23.7% in supermarkets last year, driven by a 6.4% increase in store-brand unit sales and a 1.7% decline in that of national brands, according to the Private Label Manufacturers Association’s 2010 Private Label Yearbook.

NEW YORK — Private labels reached an all-time unit share high of 23.7% in supermarkets last year, driven by a 6.4% increase in store-brand unit sales and a 1.7% decline in that of national brands, according to the Private Label Manufacturers Association’s 2010 Private Label Yearbook.

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TAGS: Center Store