PLMA: Store Brands Reached Record Highs in 2009

NEW YORK — Private labels reached an all-time unit share high of 23.7% in supermarkets last year, driven by a 6.4% increase in store-brand unit sales and a 1.7% decline in that of national brands, according to the Private Label Manufacturers Association’s 2010 Private Label Yearbook.

NEW YORK — Private labels reached an all-time unit share high of 23.7% in supermarkets last year, driven by a 6.4% increase in store-brand unit sales and a 1.7% decline in that of national brands, according to the Private Label Manufacturers Association’s 2010 Private Label Yearbook.

Private labels accounted for 90% of all gains in supermarkets, adding 2.9% in new sales while national brands were flat (0.1%), according to PLMA. Overall store-brand sales in the food channel reac

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TAGS: Center Store