Poll: Consumers Will Keep Buying Private Label

A strong majority of U.S. supermarket shoppers will continue purchasing store-brand products after the recession is over, according to a poll conducted this month by GfK Custom Research North America for the Private Label Manufacturers Association.

NEW YORK — A strong majority of U.S. supermarket shoppers will continue purchasing store-brand products after the recession is over, according to a poll conducted this month by GfK Custom Research North America for the Private Label Manufacturers Association.

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