Poll: Consumers Will Keep Buying Private Label

A strong majority of U.S. supermarket shoppers will continue purchasing store-brand products after the recession is over, according to a poll conducted this month by GfK Custom Research North America for the Private Label Manufacturers Association.

NEW YORK — A strong majority of U.S. supermarket shoppers will continue purchasing store-brand products after the recession is over, according to a poll conducted this month by GfK Custom Research North America for the Private Label Manufacturers Association.

According to the research, 91% of shoppers will keep buying store-brand products after the recession ends. Conversely, only 8% said they will stop buying these products.

The quality of store-brand products is a big

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