Pork Board Rebrands, Revamps Website

The National Pork Board unveiled a rebranding campaign, Pork – Be Inspired, that targets current consumers of fresh pork, particularly those who prepare and eat pork at home.

DES MOINES, Iowa — The National Pork Board unveiled a rebranding campaign, Pork – Be Inspired, that targets current consumers of fresh pork, particularly those who prepare and eat pork at home.

The new effort celebrates pork's ability to offer a wide range of meal options, with recipe booklets and posters showing pork plated attractively, made readily available to retailers.

"Our research shows that pork's top consumers are open to more than the basics with pork; they'r

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TAGS: Meat