Price Chopper, Dole Use QR Codes

SCHENECTADY, N.Y. — Price Chopper Supermarkets, in partnership with Dole Food Co., is the latest retailer to experiment with QR codes.

SCHENECTADY, N.Y. — Price Chopper Supermarkets, in partnership with Dole Food Co., is the latest retailer to experiment with QR codes.

Shoppers are encouraged to join the Dole Salad Mobile Club by scanning a QR code featured in an advertisement on Price Chopper’s Facebook page. If they don’t have a mobile phone capable of reading QR codes, they can text “club” to 47170.

Those who join the club will

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TAGS: Marketing