Private-Label Volume Rises

Cooking oil, flour, butter, cheese and other commodity-type categories are most susceptible to losing share to private label, according to a report by Citigroup Global Markets.

NEW YORK — Cooking oil, flour, butter, cheese and other commodity-type categories are most susceptible to losing share to private label, according to a report by Citigroup Global Markets. These categories experienced the largest private-label share gains for the 12 weeks ending July 12. Overall, private-label food categories had a 21.5% unit volume share for the 12 weeks in food, drug and mass, up from 20.6% for the 12 weeks ending July 14 in 2007. “We believe that rising food and energy cost

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