Publix Extends Ad Campaign Targeting West Indian Consumers

Publix Super Markets has extended its Independence Day print and radio ad campaign in South Florida, in an effort to target shoppers from the Bahamas, Barbados, Haiti, Jamaica and the Republic of Trinidad and Tobago.

LAKELAND, Fla. — Publix Super Markets here has extended its Independence Day print and radio ad campaign in South Florida, in an effort to target shoppers from the Bahamas, Barbados, Haiti, Jamaica and the Republic of Trinidad and Tobago. “A large part of our consumer base in South Florida is made up of customers from the West Indies. We respect and appreciate that they are extremely proud of their home country’s culture and history,” Kimberly Jaeger, Publix’s manager of media and community

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