Publix’s Crenshaw Outlines SKU Reduction Philosophy

Retailer SKU reduction programs need to maintain a focus on the consumer to be successful, Ed Crenshaw, chief executive officer of Publix Super Markets, said during a panel discussion here Monday.

COLORADO SPRINGS — Retailer SKU reduction programs need to maintain a focus on the consumer to be successful, Ed Crenshaw, chief executive officer of Publix Super Markets, said during a panel discussion here Monday.

“We think of this as assortment correction, and the important thing is to understand the customer,” he said in responding to a question during an educational session at the Grocery Manufacturers Association Executive Conference here. “Not every Publix store is exact

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Center Store