Publix Testing Coupon Verification

LAKELAND, Fla. — Publix Super Markets here is testing coupon verification software in 70 stores that will verify that a shopper purchased an item for which a coupon has been scanned at the checkout.

LAKELAND, Fla. — Publix Super Markets here is testing coupon verification software in 70 stores that will verify that a shopper purchased an item for which a coupon has been scanned at the checkout.

Currently, Publix cashiers can scan manufacturer coupons but have to manually check that discounted items were purchased. Publix and competitor coupons are currently processed manually and not scanned.<

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TAGS: Marketing