LAKELAND, Fla. — Publix Super Markets here has signed an agreement to license the Test & Learn Management System, a predictive intelligence tool from Applied Predictive Technologies, Arlington, Va.
Publix will use APT’s Test & Learn for Sites software to assist in measuring the impact of new capital allocation, merchandising, marketing, pricing, and operations initiatives and targeting the rollout of these initiatives across its more than 1,000 supermarkets in five states.
Test & Learn provides insights into how customers responded to initiatives when they are implemented in a subset of stores, measuring changes in sales, margin, transactions, and customer satisfaction against control locations.
Publix chose to license APT's Test & Learn Management System after using the software on a trial basis to evaluate various initiatives, ranging from understanding the impact of store remodels to marketing effectiveness. Publix also used APT software to better understand the competitive dynamics in its core markets.
“At Publix, we are passionately focused on customer value,” said Publix Director of Media and Community Relations Maria Brous in a statement. “APT’s Test and Learn approach has helped us better understand which investments create the most value for our customers so we can continue to better serve them.”
