Publix to Use Predictive Intelligence Tool

LAKELAND, Fla. — Publix Super Markets here has signed an agreement to license the Test & Learn Management System, a predictive intelligence tool from Applied Predictive Technologies, Arlington, Va.

LAKELAND, Fla. — Publix Super Markets here has signed an agreement to license the Test & Learn Management System, a predictive intelligence tool from Applied Predictive Technologies, Arlington, Va.

Publix will use APT’s Test & Learn for Sites software to assist in measuring the impact of new capital allocation, merchandising, marketing, pricing, and operations initiatives and target

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