Q2 Earnings Down as Whole Foods Moves to Complete Rebranding Effort

Whole Foods Market said yesterday it expects to complete its rebranding of Wild Oats by the end of the fiscal year, though it will spend another couple of years completing remodeling activity at some locations.

AUSTIN, Texas — Whole Foods Market here said yesterday it expects to complete its rebranding of Wild Oats by the end of the fiscal year, though it will spend another couple of years completing remodeling activity at some locations. Since acquiring the Wild Oats chain last summer, Whole Foods has put its name on 27 locations, John Mackey, chairman and chief executive officer, said. Sales at those stores accelerated from an average of 6% after remerchandising but before rebranding to 12% after

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