QR Codes to Launch at PCC

SEATTLE – PCC Natural Markets plans to start using quick-esponse codes in the produce department so that shoppers can see product-specific informational videos on their smart phones.

SEATTLE — PCC Natural Markets plans to start using quick-esponse codes in the produce department so that shoppers can see product-specific informational videos on their smart phones.

QR Codes are barcodes that smart phones can read to display text, a Web page or even video.

The QR code got its start in the Japanese auto industry for inventory purposes.

Because it holds more data than standard bar codes, the QR code has caught on in other industries.

With

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TAGS: Marketing